Director of Demand Generation
ActiveFence
This job is no longer accepting applications
See open jobs at ActiveFence.See open jobs similar to "Director of Demand Generation" Grove Ventures.Director of Demand Generation
- Marketing
- UK
- Management
- Full-time
Description
Come work with the world's most diverse and talented intelligence analysts, engineers, data scientists, and thought leaders to help make sure the internet endures as a positive, enlightened force for good.
ActiveFence is seeking a strategic and results-oriented Director of Demand Generation to lead our growth engine. Reporting to the SVP of Marketing, you will be responsible for developing and executing a multi-channel demand generation strategy to build a robust sales pipeline. You will own our demand generation efforts from top to bottom, shaping the programs that drive awareness, generate high-quality leads, and contribute directly to our revenue goals. This is a key leadership role in the marketing organization with a significant opportunity for impact.
Key Responsibilities:
- Design, execute, and optimize a comprehensive demand generation strategy across all marketing channels, including digital advertising, SEO/AIEO, email marketing, content syndication, and events.
- Drive revenue growth through industry leading campaigns.
- Manage the demand generation budget, ensuring marketing spend is allocated effectively to maximize ROI.
- Collaborate closely with Sales and Operations leadership to ensure strong alignment on lead quality, volume, and follow-up processes.
- Analyze and report on campaign and channel performance to the marketing leadership and executive team, providing actionable insights for continuous improvement.
- Oversee our marketing technology stack, ensuring our systems are optimized for lead capture, nurturing, and reporting.
- Manage and collaborate closely with third party agencies.
Requirements
- 8+ years of experience in B2B demand generation, preferably within SaaS, B2B businesses.
- 2+ years of leadership or management experience.
- Proven track record of creating and executing successful multi-channel marketing campaigns that drive measurable pipeline growth.
- Deep expertise in digital marketing channels and tactics.
- Highly analytical and data-driven, with proficiency in marketing automation and CRM platforms.
- Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams, especially Sales.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
About ActiveFence
ActiveFence is the leading provider of security and safety solutions for online experiences, safeguarding more than 3 billion users, top foundation models, and the world’s largest enterprises and tech platforms every day.
As a trusted ally to major technology firms and Fortune 500 brands that build user-generated and GenAI products, ActiveFence empowers security, AI, and policy teams with low-latency Real-Time Guardrails and a continuous Red Teaming program that pressure-tests systems with adversarial prompts and emerging threat techniques. Powered by deep threat intelligence, unmatched harmful-content detection, and coverage of 117+ languages, ActiveFence enables organizations to deliver engaging and trustworthy experiences at global scale while operating safely and responsibly across all threat landscapes.
This job is no longer accepting applications
See open jobs at ActiveFence.See open jobs similar to "Director of Demand Generation" Grove Ventures.