Netanya, Israel


201-1000 employees

founded in


Particula is a well-funded developer of cutting edge, smart connected toys and games. We define the future of play, by reviving new life to the timeless classics and powering them into the digital era. A new generation of (''Phygital'') games and toys, empowered with “brain and connectivity”, IoT technologies, and accompanied with premium apps that bridge the physical experience with the digital space. Empowering people to attain life enriching skills in a fun and engaging way. Our award winning products open up a whole new fun and exciting way to develop new skills, improve, play and socialize together near or far! The company is a pioneer in its field, focusing on popular (evergreen) family favorites and STEM educational games with worldwide recognition with respect to their unique design, advanced tech and high quality values for families, parents and kids! Our flagship product, GoCube, is an app-enabled connected Cube which allows players to learn, play and battle with friends from anywhere around the globe. We're proud of our 5 star rating on Amazon, and loved by over 300,000 customers worldwide.

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